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Insurance Business | 14 Sep 2016, 09:00 AM Agree 0
A pair of industry leaders have backed the idea to “eradicate” the term insurance broker in a bid to improve broker business in the future
  • Poppy | 14 Sep 2016, 11:05 AM Agree 0
    Well most of these 'Risk Consultants' I deal with are in fact Insurance Brokers as all they do is focus on getting the lowest price.
  • Tiony Kelly | 14 Sep 2016, 11:18 AM Agree 0
    Having been in the Insurance Industry for 48 years, 37 of which as an "insurance Broker" and a Director for 15 of them, I have always thought the title did not adequately convey the depth of professionalism and knowledge we have to understand the complexities of our clients.

    We collectively offer services including Risk assessment and Management,, Valuations, Accountants, Claims Advisors, and many more.

    My preference would be Professional Risk Advisor, but I am sure there are better qualified individuals within the profession that can provide a more eloquent representation of our roles.

    Kind Regards,

    Tony Kelly QOPIB Adv. Dip. Fin. Serv. (Broking)
    Senior Broker
    Austbrokers Terrace Insurance Brokers
    Adelaide

    tony@abterrace.com.au
  • Robert Cooper | 14 Sep 2016, 03:29 PM Agree 0
    Call yourself "Insurance Broker & Risk Consultant" if it is a real issue.

    I do not agree Insurance Broker means "getting you the best price" price is not mentioned. Many of us have been educating clients for years that an Insurance Broker who is an Insurance expert who acts for the client in their best interests to get the best possible deal from the available Insurance market. As far as I am concerned, the term should not and never will be eradicated. Just like the term "underwriter".

    While the Financial planning industry has been successful in getting rid of terms like "Life Insurance Agent" or "Life Insurance Broker" and become "Financial Planners", their whole brand has been tainted over the years and have confused people about what they actually do.

    Besides, Risk Consultant is too much like Risk Manager, and the role of Risk Manager is a much broader skill set than what most Insurance Brokers offer anyway creating just as much confusion. Call me old fashioned, but Insurance Broking is what we do, what has been defined legally, but if you want to be anything more, then add in the title.
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