One of Australia's largest intermediary-based insurers is set to consolidate its three business lines in a new customer relationship management platform. Brokers will now benefit...
The decision to amalgamate CGU’s currently separate retail, corporate and workers compensation insurance products is based on a wider ‘One CGU’ transformation program, unveiled to investors in March. The program is expected to save the company $65 million annually by the end of the 2015 financial year.
As reported in iTnews, CGU broker and agent division general manager Mark Searles said the company's three cloud-based CRM systems were structured around the size of the end-customer, which created inefficiencies in how it dealt with its partner network.
By replacing the three cloud-based CRMs with the new Salesforce.com platform, Searles said the focus shifts from its products to its partners.
“Before, with a silo-based business, what you tend to do is focus very much on what on the needs of the individual business areas are,” Searles told iTnews on the sidelines of the Dreamforce conference last week.
“What we do now is what’s in the interest of the wider CGU … We’re looking to put an enterprise version of [Salesforce CRM] in to satisfy all our needs across the organisation.”
iTnews report that competitor Zurich Australia has been working towards deploying a similar “social business platform”, based on either Salesforce.com technology or a combination of Oracle and Jive, by next year.